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Refrigerator market industry news

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In the first half of 2021, the refrigerator market performed well and maintained growth as a whole. According to the total data pushed by Aowei cloud network (AVC), the retail volume of H1 freezer market was 5.164 million units, a year-on-year increase of 26.9%, and the retail volume was 6.83 billion yuan, a year-on-year increase of 32.1%. In terms of channels, the penetration effect of online consumption habits is stable. Combined with diversified marketing means, the online market has the conditions and foundation for sustainable growth. In the first half of the year, the proportion of online volume was 56.6% and 49.9% respectively.

In terms of category changes, the scale of large and small freezers, large and small refrigerators and vertical freezers continued the high growth trend, and the demand was stable; The commercial freezer market performed poorly, and the volume and scale decreased year-on-year. Among them, the online and offline market trend of double temperature cabinet is seriously divided, and the offline volume has dropped year-on-year, gradually replaced by large refrigeration and small refrigeration.

In terms of product structure, small freezers occupy an absolute advantage and the market share continues to expand; The growth of living room cabinets is weak, only the proportion of vertical freezers rises slightly, and the structure of emerging categories needs to be further optimized.

In terms of volume section structure, the large and small volume sections show a downward trend in varying degrees, but affected by market demand, the sales proportion of 110-250l middle-end volume section in each channel has increased steadily, and the market potential is sufficient.

In the second half of the year, AVC predicted that the retail volume of freezer omni-channel market was 3.566 million units, a year-on-year decrease of 20.2%, and the retail volume was 4.83 billion yuan, a year-on-year decrease of 17.6%. On the one hand, the year-on-year increase was frustrated by the high base brought by the centralized release of demand in the same period; On the other hand, the price of raw materials increases greatly, the pressure on the cost side is high, and the price rise may inhibit the short-term demand of consumers; Subject to this, the refrigerator market trend is expected to be under pressure in the second half of the year.